For how much COVID-19 impacted every industry, and every arena of our lives, it may have been hardest felt in the event space. With concerts and conferences pushing to all-remote settings, an entire industry needed to adapt, and adapt quickly, to the changing landscape. New technologies were brought in to help facilitate this virtual model, and experts in the field with decades of in-person experience had to showcase innovation and agility to accommodate attendees from around the world.
One perhaps unintended side effect of the shift to all-virtual events, however, is how popular they were. Attendees have been able to join globally, connecting with communities and experiencing presentations and workgroups without the need for expensive travel and lodging.
As we look to the future, while in-person events are definitely coming back in a big way, virtual events are now a part of the tapestry of events, and will persist long after we fully return to normal. In this piece we’ll discuss some tips and tricks to making the most of your attendee engagement before, during, and after you host a virtual event.
Ramping Up Your Pre-Event Outreach
There are a number of steps you can take in pre-event outreach to maximize your audience, generate buzz, and harness engagement. Here are just a few tips to rolling out a pre-event messaging program:
Helpful Hints for Your Event Strategy
Putting on a virtual event can be as simple or as complicated as you make it. On one hand, a virtual event can be a simple Zoom call. But keep in mind, the more effort you put in, the more your audience will appreciate it. Creating an engaging experience for all of your attendees is the key to building a program of can’t-miss events; this helps build your brand loyalty over time. Here are some tips to making the most of your virtual event:
Leveraging Post-Event Outreach for Better Events and Future Engagement
Once the event is over, you’re left with a mountain of unsorted information and content you’re able to repurpose. We’re a no-waste organization, meaning every piece of event content gets used in one form or another to generate additional audience touchpoints. Here are some tips to guide your post-event strategy:
With these helpful tips and tricks in tow, we’re sure your next virtual event is sure to be a success. And of course, if you need any assistance, the team here at Studios is more than happy to help! Get in touch today to see how our team can help guide your virtual event strategy.